Monthly Archives: September 2020

Carbon Footprint and the Fashion Industry


“Fashion’s carbon imprint is much larger than the industry’s GDP. It’s taking up more than its fair share of impact on the planet.” (Elizabeth Cline, slow fashion activist) Carbon footprint is the total greenhouse gas emissions caused by an individual, event, organisation, service or product which is expressed as its CO2 equivalent. These greenhouse gases […]

Sustainable Fabrics: What’s the truth?


We’ve previously discussed greenwashing as a tool to convince the customers about the alleged “benefits” of environmentally harmful products through misleading branding. Most of the times, certain fabrics are presented to us as ‘sustainable’ while they cause more harm to the environment. This blog aims to clarify some of the facts related to these “sustainable” […]