Tag Archives: sustainability

Sustainable Fabrics: What’s the truth?

what's-the-truth-of-the-sustainable-fabrics

We’ve previously discussed greenwashing as a tool to convince the customers about the alleged “benefits” of environmentally harmful products through misleading branding. Most of the times, certain fabrics are presented to us as ‘sustainable’ while they cause more harm to the environment. This blog aims to clarify some of the facts related to these “sustainable” […]

Circular fashion- closing the loop

closed loop of natural fabric

When it comes to buying things, from the occasional fancy dinner to luxurious decor items, we don’t mind paying huge amounts of money. But when asked to spend similar amounts on fashion, we often hesitate since we have been conditioned into preferring cheap and new trends regularly. While we easily spend our money on other […]

Green Washing: Are green tags all we need?

plastic cups sold as eco-friendly

“Fashion this fast can never and will never be sustainable.”  Venetia La Manna, sustainability activist With the recent waves of activism and reforms in various industries to make their products and services more environment friendly, we have seen many big companies and brands come forward with different initiatives. For example, H&M’s sustainable range ‘Conscious’; one of […]